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Slasher World LA
Objective
Drive awareness, digital and foot traffic for Slasher World's new Melrose Avenue location launch by creating shareable, thematic unboxing moments that captivate influencers, media, and horror tastemakers.
Results & Impact
Centered on horror storytelling that fused slasher menace with real utility. The premium Japanese chef's knife served as the perfect symbol: sharp and practical, yet lasered with bold "SLASHER WORLD" text and packaged in a blood-red rigid box with red foil, raised spot UV sleeve, and wax-sealed note for authentic, immersive impact.
Testimonial
"They are amazing!!!!!! I can't even believe it!"
-Kiko, Owner, Slasher World LA
A PR box centered on deep horror storytelling that fused slasher menace with real-world utility. The premium Japanese chef's knife became the perfect symbol: deadly sharp and practical for everyday use, yet lasered with the bold "SLASHER WORLD" mark and packaged in blood-red premium rigid custom box with red foil, raised spot UV sleeve, and wax-sealed note to make the horror theme feel authentic, immersive, and cleverly tied together.
