Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Mystic Museum
Objective
Drive awareness and conversation around the launch of Total Grotesque Live, Mystic Museum's brand-new immersive exhibit and tribute to the Top 10 Horror Films of all time as voted by fans. Create shareable custom PR boxes and influencer kits that captured the high-energy vibe of early 2000s music video countdown shows to captivate horror influencers, media, and tastemakers.
Results & Impact
Delivered powerful influencer kits that horror creators loved sharing. The high-impact design and thoughtful details sparked enthusiastic conversations, generated strong UGC, and drove Mystic Museum's highest attendance and gross revenue of any exhibit in their 13-year history.
Testimonial
"These custom PR boxes have instantly elevated our marketing and PR arsenal, boosting our brand’s visibility and impact in a big way. They’ve become a standout piece that we’re incredibly proud to share."
-Ownership, The Mystic Museum
This custom PR box brought the client's vision of retro horror energy to life with real interactive utility. We sourced and designed the elements inside and made the custom dagger the activation key for the interactive exhibit, then embedded Total Grotesque Live branding (designed by us) into a functional retro TV display lamp with actual LED screen, plus themed snacks and beverages and collectible elements to deliver a nostalgic, hands-on tribute that mirrored the exhibit's twisted, high-energy vibe.
