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The Horror Boodega

Project type

Immersive, Signage, Mascot, Identity, Merch Press Kit

Date

2026

Location

Burbank, CA

A horror-themed corner store in Burbank's Horror Row. Genie handles the ongoing graphic voice: Boo the pumpkin mascot across channels and in-store, the visuals across signage, merch and the photobooth, 3D motion assets and the launch PR kit that landed the shop in LA Weekly!

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