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Big Baby
Project type
PR Box
Date
2026
Location
Hollywood
Weeks before the horror feature Big Baby reached screens, press and creators around the country were already holding a piece of it. Genie Creative built the PR boxes that got there before the film's big premier.
The horror/thriller genre film follows a screenwriter whose creation starts bleeding into his real life. So that's what we did with the boxes. Took the world of the movie and let it bleed out into the real one.
Waterlogged. Warped. Like it washed up on a doorstep from somewhere you'd rather not think about.
The studio came to us with 45 days on the clock. We took the whole thing off their plate, start to finish, so they could spend that last stretch on the release itself. Every kit landed with time to spare across North America, kicking off content, conversations and interest around Big Baby!
